GTO appoints Kieran Walsh as president of US Operations

Greater Than One (GTO) has appointed Kieran Walsh as President of its US operations with immediate effects. Walsh will be responsible for leading the GTO staff and offices in New York and San Francisco and for providing oversight on all US-based accounts.

Walsh is a veteran leader in the digital ad agency business and a proven account director for pharmaceutical clients, including Grifols, Johnson & Johnson, Merck, Amgen, Pfizer, Sanofi, and Boehringer Ingelheim. His agency experience includes senior roles at J. Walter Thompson, Digitas Health, Lowe Alchemy, and Rosetta.

“Walsh said that he is excited to lead GTO and to work with such an outstanding team. His vision for GTO includes ensuring brand teams are configured not only for nimble delivery in the moment but also for superior service and stewardship throughout product life cycles. They will enhance their partnerships with their valued clients at Grifols, AcelRx, Promius, Jazz, Neurelis, Actelion, and Portola. And they will build new relationships with pharma and biotech clients who are looking for a full suite of services under one roof.

GTO Group CEO, Elizabeth Apelles said that over the past few years, GTO has pivoted from a media-led company to an omni-channel AOR agency with a strong media offering. At this stage in their growth, it is important to add a layer of exceptional management and leadership skills. Kieran has an abundance of both.