Discover the future of ‘social pharma’, only at Social Media in the Pharmaceutical Industry
Learn More About:
How to map out and understand a patient’s journey
Creating powerful pharmaceutical social media strategies
Understanding customer conversations online
How MySugr can be used as a central point of diabetes care
The potential of wearable technologies
Reaching doctors on mobile devices
How a doctor’s conversation differs from private to public social network
Content as the metric for engagement
SMi’s 10th Annual Social Media in the Pharmacetucial Industry is where you need to be this January!
Join the two-day interactive conference in Kensington, London on January 22nd – 23rd to learn, tackle and network with industry professionals. Just take a look inside to see the full speaker line-up and packed agenda featuring presentations from Bristol-Myers-Squibb, Pfizer, GSK, IBM, Roche Diabetes Care, UCB, CREATION and more!
Discover the future of ‘Social Pharma’, only at Social Media in the Pharmaceutical Industry.
Conference Overview:
Day 1 will examine topics on wearable technologies, social listening, private to public social networks, patient engagement and social media strategies; while Day 2 explores different types of content used as a metric for engagement, a ‘virtual personal assistant’, digital health strategies and storytelling content.
The Opening Address will be presented to you by AslihanUnal, Digital Strategy Group Manager at Janssen. Gain a deeper insight into ‘Creating Powerful Pharmaceutical Social Media Strategies Enabling Patient Engagement.’ Her session will cover the steps taken to build a compliant social media strategy which delivers real commercial results, navigating today’s social media landscape and pitfalls to avoid and how will pharma social media strategy evolve and stay relevant in an increasingly changing technological and regulatory environment?
Also opening the conference on Day 1 is Steve Reeves, Director, Social Intelligence at DRG Digital, who will be presenting a real-life case study on ‘How to Map Out and Understand a Patient’s Journey.’ Steve’s session will cover the emergence of the emotional aspect of the patient, creating emotional paths of shock, fear, depression to understand patient journey and scoring emotional triggers using statistical models.
A full brochure is available online: www.social-media-pharma.com/prpj
Don’t Forget…
Put learnings into practise, with the interactive half-day post-conference workshop, presented by LucidQuest on the 24th January 2018 at, 08:30am – 12:30pm.
The workshop will focus on how stakeholders can combine the latest advancements in Social Media /Social Networking and Strategic Competitive Intelligence in order to uncover opportunities and threats for their companies and brands. Workshop participants will also be provided with a short step-by-step guide on how to integrate SM / SN, and leverage collected data in their competitive intelligence efforts.
Workshop Leaders: TimosPapagatsias, CEO, LucidQuest | Elvira Dragas, Partner, LucidQuest
For more information on all sessions, view the full agenda: www.social-media-pharma.com/prpj
For those looking to attend there is currently a £200 early-bird saving by October 31st
SMi Presents the 10th Annual Conference:
Social Media in the Pharmaceutical Industry
Date: 22nd – 23rd January 2017
Location: Kensington, London
Website: www.social-media-pharma.com/prpj
Contact Information:
For all media inquiries contact Pavan Solanki on Tel: +44 (0)20 7827 6048 / Email: psolanki@smi-online.co.uk
About SMi Group:
Participation as Sponsor/Exhibitor will be Highly Beneficial to Your Business Development
Market research and customer insight has indicated that our delegates are keen on hearing about your latest services and product offerings. Are you available this week? We’d be happy to give you a call to discuss your participation as either a sponsor joining our industry speaker panel below, or as an exhibitor.
Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. We create and deliver events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. We pride ourselves on having access to the world’s most forward-thinking opinion leaders and visionaries, allowing us to bring our communities together to Learn, Engage, Share and Network. More information can be found at http://www.smi-online.co.uk