VER Pharma Adopts Veeva OpenData and Veeva CRM to Transform Customer Engagement

Veeva Systems announced that specialty pharmaceutical company EVER Pharma adopted Veeva OpenData and Veeva CRM to empower its growing team in Poland with the accurate customer data necessary to drive smarter, tailored engagement with healthcare professionals (HCPs).

Timing was critical for EVER Pharma as the company prepared its field team for two upcoming product launches. The need for up-to-date, accurate customer data in CRM was a top priority to improve execution and ensure the success of its launches. Veeva OpenData delivers the right data in Veeva CRM to help EVER Pharma field teams create more valued interactions with customers.

“With Veeva OpenData and Veeva CRM, we can better identify customers and bring them valuable information more quickly,” explained Stefan Thaler, CRM manager for EVER Pharma in Poland. “Field reps can record details immediately after calls, even while offline, so they stay informed and productive.”

Veeva OpenData and Veeva CRM are part of Veeva Commercial Cloud, a suite of applications that provides a proven foundation for commercial launch success. Now EVER Pharma can streamline operations and better support the company’s future growth plans as it expands into other regions.

Dariusz Matejuk, country manager for Poland, said, “Veeva offers a comprehensive suite of applications to engage with customers and deliver compliant content across many channels. As we move towards multichannel engagement, Veeva Commercial Cloud will help us leverage these channels and drive more informed, personalized interactions.”

“Veeva is helping EVER Pharma implement its global strategy to improve commercial execution and deliver a seamless customer experience,” said Guillaume Roussel, director of strategy, Veeva OpenData, Europe. “EVER Pharma has the commercial foundation in place to enter more markets and explore new channels for engagement.”

Veeva OpenData provides complete and comprehensive customer reference data spanning 42 countries worldwide. Together with Veeva CRM, field teams have the most accurate information at their fingertips to deliver a seamless multichannel customer experience. To learn how life sciences companies are achieving efficient, agile, and smarter engagement with their customers, visit veeva.com/CommercialCloud.


Image Source: Veeva

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